About – Shiva Khaledi

About Shiva Khaledi

About the Founder

Shiva Khaledi is an artist, educator, and international master in the field of Permanent Makeup, with over 13 years of professional experience in the PMU industry.

She is recognized as:

Global Master of Microblading at the Phi Academy and Bold Brows Pattern,
An International Educator and Speaker,
The Founder of the Patented ZRA Brows Method.

Her complete mastery of all PMU techniques, combined with a deep understanding of facial anatomy and the psychology of beauty, has resulted in a scientific, humanistic, and artistic approach to brow design.

About the Brand

ZRA Brows is an advanced, identity-based eyebrow design method founded by Shiva Khaledi and officially registered several years ago at the prestigious Phi Academy.

Developed through more than 13 years of specialized experience, professional education, and in-depth research in permanent makeup, ZRA Brows was created with one clear mission: to establish a new global standard in eyebrow design.

Redefining Eyebrows as a Core Element of Facial Identity

Unlike traditional eyebrow techniques that treat brows as a decorative feature, ZRA Brows defines eyebrows as one of the most essential components of facial identity. This innovative method focuses on harmony, individuality, and age-appropriate aesthetics — ensuring that each design enhances the client’s natural character rather than simply following trends.

The First Structured Eyebrow Design System for All Age Groups

ZRA Brows is the first eyebrow design system to introduce specialized structural frameworks tailored specifically for:

Children
Teenagers
Men
Women

For each group, the design approach is carefully adapted to reflect identity, age, facial anatomy, and personal characteristics. This ensures that every eyebrow design is authentic, balanced, and uniquely aligned with the individual.

As the founder of the ZRA Brows method, Shiva Khaledi has expanded her professional influence beyond borders through continuous international collaboration, education, and industry leadership in the field of Permanent Makeup (PMU).

✨ Global Education & Professional Engagement

Hosting international masterclasses and specialized workshops
Training students from multiple countries
Participation in global industry events and conferences
Collaboration with recognized international academies and experts
Contribution to the development of PMU educational standards

At ZRA Brows, beauty does not mean changing identity.
Beauty means revealing the authentic identity of each individual.

The Three Core Principles of ZRA Brows

ZRA Brows is established on three fundamental pillars:

Respect for Individual Identity
Age-Appropriate and Gender-Responsive Design
Creating Balance Between Elegance, Strength, and Natural Beauty

This method ensures that every eyebrow design enhances the person’s unique facial character rather than conforming to temporary beauty trends.

✨ Unique Features of the ZRA Brows Method

Custom eyebrow design for children, preserving facial innocence
Specialized design for teenagers, aligned with age and development
Masculine-preserving eyebrow design for men
Enhanced elegance and facial harmony in women’s eyebrow design
Prevention of unwanted feminization in corrective or therapeutic cases
Full respect for the natural facial structure and anatomy
Identity-focused approach instead of trend-driven styling

The result is a look that is refined, powerful, and naturally aligned with the individual’s identity.

ZRA Brows is not just an eyebrow design technique — it is a modern intellectual system in facial design.

A New Perspective in the PMU Industry

By positioning eyebrows as a central element of facial identity — rather than a temporary beauty trend — ZRA Brows has created a transformative shift in the world of Permanent Makeup (PMU).

This methodology has:

Introduced a structured, identity-driven framework to eyebrow design
Elevated professional standards beyond trend-based styling
Encouraged responsible, age-aware, and gender-conscious aesthetics
Inspired artists seeking natural, ethical, and conscious beauty solutions

The vision of ZRA Brows is to establish a global standard in eyebrow design — a standard that defines beauty not by trends, but by human identity.

✨Building a Global Community of Conscious Artists

The long-term mission of ZRA Brows is to cultivate a worldwide community of highly trained artists who create beauty with:

Respect
Awareness
Professional responsibility
Cultural and age sensitivity

Through international education, collaboration with recognized institutions such as Phi Academy, and the continuous development of structured methodologies, ZRA Brows is steadily moving toward becoming a globally recognized benchmark in eyebrow design.

The Story Behind the ZRA

The name ZRA comes from the name of my 17-year-old sister, Zahra.

She was an inseparable part of my heart, and losing her left a space in my life that could never truly be filled. I chose the name ZRA for this method so her memory would always live on — so her name could be heard around the world, and so the presence she had in my life could continue through the path I am building.

ZRA was born from deep love.

It is Created with love Taught with love

And it will be passed on to future generations of artists with that same love.

Every student who learns the ZRA method carries a piece of this story and this feeling forward.

For me, ZRA is not just a name or a technique.
It is the continuation of a bond…
A memory that lives on…
And a love that flows through every training, every design, and every artist who becomes part of this journey.